Copy by Clint
I give diction direction.
SLJ_Adcept2.png

Adcept Script Pitch Work

When Capital One wanted to know what a Capital One Investing commercial might look like, I was tapped by the VP of Marketing to write some ideas. Knowing the audience was Capital One CEO Rich Fairbank—and ultimately anyone familiar with the "What's in your wallet?" tagline—I explored familiar spokesperson-centered concepts.

End result: "Genius." Fairbank thought some of my adcepts were better than commercial scripts Capital One had already shot. Ka-ching.

    How would Samuel L. Jackson talk about Capital One Investing? In this concept, he'd highlight a major differentiator: fair, equal treatment of all investors.

 

How would Samuel L. Jackson talk about Capital One Investing? In this concept, he'd highlight a major differentiator: fair, equal treatment of all investors.

    How about Mindy Kaling? In this concept, she'd focus on how potential customers are treated.

 

How about Mindy Kaling? In this concept, she'd focus on how potential customers are treated.

    Here Sam points out the lack of integrity in the investing industry—and the refreshing honesty of Capital One Investing.

 

Here Sam points out the lack of integrity in the investing industry—and the refreshing honesty of Capital One Investing.

    Kerry Washington is not a fan of commission in this concept.

 

Kerry Washington is not a fan of commission in this concept.

    Sam again, mocking investment companies that sell proprietary products.

 

Sam again, mocking investment companies that sell proprietary products.

    Here Jason Bateman connects the dots between investing and saving the world.

 

Here Jason Bateman connects the dots between investing and saving the world.