HBO is included with one of AT&T's data plans, so we built an email series around HBO's most talked-about show. (Big data made targeting possible.) These emails were intended to engage people looking forward to Game of Thrones—and did. This series of three (first two shown here) outperformed the non-themed control.
Fire! It's an intrinsic element of Game of Thrones, so this email is hot. (HBO made us cut the character-focused section.)
"Winter is here" says it all. We put this email in a deep freeze to match.