The "Gift of Stock" was a legacy name for a (stodgy) program for parents to purchase securities for their kids. Tasked with refreshing the concept in 2016, we flat-out reinvented it.
The page serves two audiences: millennials interested in investing and new parental figures. An aspirational lead sets up an interactive experience where users choose their it's-time-to-invest adventure.
The meat of one path of the page. A thought-starting infographic sets it up, followed by more interactive educational elements.
Meat of the other path, led by an infographic element.
At the page closing, users answer a few questions to determine which account type is right for them.