Copy by Clint
I give diction direction.
Screen Shot 2016-10-23 at 3.23.00 PM.png

Internal Initiative Launch Video

When Capital One Investing changed their entire working structure to focus on four target audiences, the man at the top wanted to announce it in a fun slash serious way. I wrote short scripts to help him deliver.

Our Vice Prez liked the idea of a Mission: Impossible theme. My colleagues and I ran with it. Hello, Investor Missions Force.

 One of four emails sent by the VP (written by me) to specific teams who would be devoted to serving a certain target customer. Each email version included its own embedded video.

One of four emails sent by the VP (written by me) to specific teams who would be devoted to serving a certain target customer. Each email version included its own embedded video.