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 One of a series of posts where followers were encouraged to make up their own terms for common investing acronyms.

Investing Social Pitch Work

An Art Director and I created a smattering of concepts that would encourage engagement on Capital One Investing social channels. Some went live, others didn't (thanks to regulatory restrictions, etc.).

 One of a series of posts where followers were encouraged to make up their own terms for common investing acronyms.

One of a series of posts where followers were encouraged to make up their own terms for common investing acronyms.

 Turning a cultural reality into a friendly, engaging infographic.

Turning a cultural reality into a friendly, engaging infographic.

 Mashing up well-known stocks with famous song titles.

Mashing up well-known stocks with famous song titles.

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 We explored creating a library of badges that followers could earn and/or choose from to personalize their social presence.

We explored creating a library of badges that followers could earn and/or choose from to personalize their social presence.

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 We explored using quotes from famous (non-financial) figures that could apply to our industry.

We explored using quotes from famous (non-financial) figures that could apply to our industry.