Redesigning the Retirement tab of our website gave us the opportunity to replace the dog imagery and “rollover” pun (finally!). I aimed for a more forward-looking, enthusiastic tone. Through light interactivity and straightforward copy, we let visitors explore how they might best build their future.
Investing can seem intimidating. We launched a content hub aimed at educating the general public about putting money in the markets. Boosting their investing confidence. Proving that we’re a valuable financial ally. My intro, paired with an aspirational image, set the tone.
How do you make data gathered from a survey about financial confidence digestible, even compelling? Turn it into an intriguing infographic.
After partnering with an agile team to define and build the company’s first robo-advice offering—through design sprints, value proposition tests, etc.—I wrote all the subsequent product and marketing copy. The challenge: emphasize the human element behind an algorithm-driven product. This page did the heavy lifting.