Copy by Clint
I give diction direction.
Screen Shot 2016-10-23 at 3.10.33 PM.png

Investing Product & Marketing Pages

A sampling of dotcom and separate pages advocating financial education and promoting Capital One Investing products. 

   
  
 
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  Redesigning the Retirement tab of our website gave us the opportunity to replace the dog imagery and “rollover” pun (finally!). I aimed for a more forward-looking, enthusiastic tone. Through light interactivity and straightforward copy, we let visitors explore how they might best build their future.

Redesigning the Retirement tab of our website gave us the opportunity to replace the dog imagery and “rollover” pun (finally!). I aimed for a more forward-looking, enthusiastic tone. Through light interactivity and straightforward copy, we let visitors explore how they might best build their future.

      
  
 
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  Investing can seem intimidating. We launched a content hub aimed at educating the general public about putting money in the markets. Boosting their investing confidence. Proving that we’re a valuable financial ally. My intro, paired with an aspirational image, set the tone.

 

Investing can seem intimidating. We launched a content hub aimed at educating the general public about putting money in the markets. Boosting their investing confidence. Proving that we’re a valuable financial ally. My intro, paired with an aspirational image, set the tone.

   
  
 
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  How do you make data gathered from a survey about financial confidence digestible, even compelling? Turn it into an intriguing infographic.

How do you make data gathered from a survey about financial confidence digestible, even compelling? Turn it into an intriguing infographic.

 After partnering with an agile team to define and build the company’s first robo-advice offering—through design sprints, value proposition tests, etc.­—I wrote all the subsequent product and marketing copy. The challenge: emphasize the human element behind an algorithm-driven product. This page did the heavy lifting.

After partnering with an agile team to define and build the company’s first robo-advice offering—through design sprints, value proposition tests, etc.­—I wrote all the subsequent product and marketing copy. The challenge: emphasize the human element behind an algorithm-driven product. This page did the heavy lifting.