I give diction direction.
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Refreshed CapitalOne.com Presence

When ShareBuilder became Capital One Investing, we redesigned our presence on the parent company's site. We ported over the exploratory work we'd done, moving us away from stodgy imagery and transactional language to achieve a more human, inspirational tone.

 An inviting, high-level introduction to our products and services.

An inviting, high-level introduction to our products and services.

 The main page for our advised investing (with a financial advisor). Same relatable tone, with a slight bent toward sophistication.

The main page for our advised investing (with a financial advisor). Same relatable tone, with a slight bent toward sophistication.

    The new navigation menu I proposed. Straightforward and clear (because it wasn't prior to this point).

 

The new navigation menu I proposed. Straightforward and clear (because it wasn't prior to this point).