Clinical Recruitment & Marketing Content
When Pfizer set out to showcase clinical trial participants’ experiences, they asked Reverba and Reverba asked me, as I’d interviewed many such patients. These excerpts are from the resulting web content that features multiple pieces I shepherded from start to finish.
Also with Reverba, I wrote and edited a complete suite of education and recruitment materials for a Parkinson’s disease clinical trial. This included a website, a questionnaire, direct mail, email communications, and more.
∨
Much of the RESTORE-1 Clinical Study website existed before I joined the team. I reviewed, edited, and proofed all inherited content, updating it per protocol enhancements and ensuring it aligned with language I wrote for other related materials (and vice versa).
This work required constant collaboration with medical professionals and biopharmaceutical stakeholders—and multiple stages of review, including Medical/Legal/Regulatory and Institutional Review Board evaluations.
A section of the site was geared toward doctors’ perusal and digestion of study details. The more formal points included here aligned with the audience’s familiarity and comfort with the subject matter.
