Given the order to solidify and envangelize the Henry’s Tavern brand by Restaurants Unlimited leadership, I zeroed in on the elements that made Henry’s unique and the individual character of each location.

I partnered with an Art Director to convey these qualities in a glossy book meant to be a compelling presentation piece and a convenient meeting takeaway. (Excerpts from the final proof appear here.)

The book left perusers with a true sense of the chain’s purpose—and potential. It impressed internal stakeholders and its intended audiences, leading to a property deal in San Francisco.

(Unfortunately, Restaurants Unlimited folded months after we produced the books. Henry’s Tavern still exists, though.)