Sports Stadium Signage & Landing Pages
I led the writing efforts behind ShareBuilder’s sponsorship of Seattle sports institutions—the Mariners, Seahawks and University of Washington Huskies. This meant executing campaigns across physical and digital mediums including stadium signage and landing pages. I aimed to gracefully unite the emotional aspects of team loyalty with the practical benefits of investing.
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This (4' x 6') signage hung in the Seattle Mariners’ Safeco Field concourse for an entire baseball season. It’s simple, aspirational message advertised a philanthropic program ShareBuilder sponsored. When a Mariners closing pitcher saved a game, the company donated money to a critical cause.
This sign, featuring a slightly different but equally positive message, advertised the same program via placement in Safeco Field.
A URL featured on the signage drove fans to this landing page, where the philanthropic message, and benefits of building a strong future, were underscored.
For signage appearing outside of the Seahawks’ CenturyLink Field on game days, I highlighted ShareBuilder’s ease of use with a sporty pun.
When Seahawks fans visited the associated landing page, the language paid off their team loyalty while repping ShareBuilder’s benefits.
When the Seahawks played at home, ShareBuilder had an “activation” team outside the stadium. To encourage engagement with passing fans, we launched a selfie station that doubled as a subtle brand awareness play. This signage greeted passersby and encouraged social sharing. Words and hashtags by me.
Digital signage inside Husky Stadium drove UW football fans to this landing page that aptly called back to the school’s “fight song.” The headline underscored potential customers’ affinity while placing “investing” in the same breath.
