(Fun) Corporate Communications
When Capital One Investing reorganized its entire team structure to focus on four target audiences, one daring Vice President wanted to announce the sweeping change in a fun-slash-serious way. I pitched a fitting concept, and wrote short scripts and supporting emails, to help him deliver.
And if we’re having a good time, why send dry employee introduction emails? I suggested a series of Between Two Ferns-ish profiles on new team members, then wrote multiple. Employees loved them—even those in HR.
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Our VP liked the idea of a Mission: Impossible theme. I pitched the “Investor Missions Force,” got the green light, and wrote all collateral to introduce the effort to the organization.
One of four emails sent by the VP (written by me) to specific teams who would be devoted to serving a certain target customer. Each email included its own embedded video.
A holistic look at the collateral I wrote for this effort, including a printed desktop flipbook. We assembled relevant pieces for each team member in a notebook to give everyone a resource for their new responsibilities.
Thinking the company could help improve morale by doing more with its employee introduction emails, I suggested writing entertaining magazine-style profiles that could be emailed as PDFs. Leadership loved the idea and I ran with it.
Equal parts enlightening and silly, the profiles were a hit with interviewees and readers.
