How do you make data gathered from a survey about financial confidence digestible, even compelling? I pulled out the most intriguing information, framed it in clear, sometimes clever copy, and teamed with an Art Director to present it in an infographic.

Remember this one? The simple wink of an ad was Classmates Online’s control web banner for years, outperforming everything that went up against it. Despite it becoming annoying (as all banners do), I’m still happy to claim it as mine.

Classmates Online’s first (only?) app was a music player tied to the user’s high school graduation year. I gave it an appropriate, memorable name, wrote all the UX copy, and penned all the marketing. (I did not choose the purple.)

When Sharebuilder asked for concepts to bolster its social media presence, I pitched a bunch. The overarching idea, though, was to entertain and educate simultaneously.

One idea: turn cultural realities into cute mini infographics.

I also proposed mashing up well-known ticker symbols with famous song titles for a weekly series of posts.

It could have caught on, right?